Articles by 于倩倩

Craft Beer's "Breakout" Path: From Meeting Demand to Building a New Ecosystem

In recent years, craft beer has become a trendy favorite in the beer category. Beer enthusiasts' pursuit of diverse and upgraded tastes, flavors, and scenarios has led to a proliferation of craft beer brands. This article explores the origins, development, and marketing strategies of craft beer, using case studies of URBREW and Panda Brew, and proposes a "4P+I" framework for building a new ecosystem.