Brand Marketing
Read Only These 9 Books in 2015
The greatest benefit of reading biographies is that they integrate brands with people, methodology with practice. By this standard, the highly acclaimed "Steve Jobs" is already well-known; beyond that, you might start with Richard Branson's "Screw It, Let's Do It" or Howard Schultz's "Pour Your Heart Into It." Compared to the latter, the former appears more sincere and more "self-media." What Virgin teaches us is a brand personality that is consistent inside and out: seemingly cynical and challenging tradition, yet actually bold, meticulous, and full of entertainment spirit, committed to viewing brand value through the "lifelong relationship" between brand and user.
王宇