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Articles by 糖烟酒周刊食品版
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Dog Days Are Here: Have You Got the Secret to Developing Special Channels for Beverages?
The fierce competition in the beverage market is driving more companies to seek and develop new channels. As a key channel in the beverage industry, special channels (特通) have gained attention and pursuit from beverage companies due to their sales volume and brand promotion effectiveness. With the dog days upon us, have you obtained the secret to developing special channels for beverages?
糖烟酒周刊食品版A Comprehensive Guide to POP Usage: The True 'Unpaid Salesperson'
POP, short for 'point of purchase', refers to all advertisements and promotional materials used in stores to provide product information and drive sales. It is one of the most effective tools in commercial competition due to its speed, adaptability, and ease of acquisition. POP can stimulate impulse purchases and effectively encourage planned purchases, making it a crucial direct stimulus at the point of sale.
糖烟酒周刊食品版