The fierce competition in the beverage market is driving more and more companies to seek and develop new channels. As a key channel in the beverage industry, special channels (特通) have gained attention and pursuit from beverage companies, both in terms of current sales scale and brand promotion effectiveness. Now that the dog days are here, have you got the secret to developing special channels for beverages? This article is reprinted from: Sugar, Tobacco, and Alcohol Weekly, Food Edition Factory and Mine Development Negotiation: Proactively contact the person in charge of the factory canteen to understand the needs within the factory area, and promote the brand power and food safety assurance of the company's products to the client. Maintain frequent contact and cooperation, and promptly address customer feedback. Sales Methods: In-store retail Employee welfare group purchases Hotel Development Negotiation: a. Persist in continuous visits, build relationships before sales, and understand market conditions; b. Assist customers in doing business by using package deals and gift promotions, with brand as the entry point; c. Understand the prices of similar products in the market, combine with brand persuasion, and use gift promotions to ensure price advantage. Sales Methods: Free water in guest rooms, meeting water In-store sales Gas Station Development Negotiation: Generally, PetroChina is managed regionally, with one overall person in charge per region. Negotiate strategic mutual benefits with them. For example, use company order meetings to purchase gas cards as order prizes, or engage in some public relations activities. This helps build good relationships and gradually penetrate products. For instance, suggest that gas stations give away products with fuel purchases. Based on mutual benefit and sincere cooperation, as long as you persist and never give up, you will surely gain rewards. Sales Methods: Give one bottle of product for every 100 yuan recharge Whole-box sales and retail at gas station convenience stores Internet Cafe Development Negotiation: Internet cafes often have high requirements for new products to enter. First, they haggle over price; second, they charge various fees; additionally, they may demand credit terms and service requirements. At this point, distributors need to know how to leverage their own resources. To boost the sales enthusiasm of internet cafe owners, distributors can set sales targets and offer rewards to further increase sales. Sales Methods: Recharge gifts with products, sales from freezers and display cabinets in the cafe, trolley sales Online ordering Campus Development Negotiation: Campus stores have high concession fees, and operators, when product quality and brand awareness are similar, prioritize price when choosing products. Many distributors, to earn higher profits, often categorize campus stores as retail stores. In practice, they change the price for supplying campus stores to the second-tier wholesale price, which naturally increases order volumes. For "stubborn" campus stores that refuse to stock, distributors can adopt a profit-sharing or joint operation approach. Sales Methods: In-store sales Joint operation Long press the QR code below to follow and reply with number 1 to browse related articles by category.