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Articles by 麦青Mandy
Browse 5 New Distribution articles by 麦青Mandy.
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7 Harsh Truths About the Consumer Goods Industry
This article, originally published by HBG Brand Growth Research Institute, sparked heated discussions among peers, investors, and founders. It objectively examines the consumer goods industry, addressing whether it is a good track, the challenges of building brands, the reality of growth, and the role of capital, urging a return to fundamental logic and continuous correction.
麦青Mandy3 Major Challenges for Brand Big Penetration in the Current Era
The article discusses the three major challenges that the 'big penetration' growth strategy faces in the current era: changes in consumer demographics, changes in the environment, and changes in organizational structure. It emphasizes the need for brands to adapt their execution while adhering to the core principles of big penetration.
麦青MandyNo Quality, No Brand; No Penetration, No Growth
This article discusses the misconceptions about brand growth, emphasizing that quality is the foundation of a brand, and that rapid growth comes from brand distinctiveness, marketing penetration, and channel penetration, as outlined in the HBG (How Brands Grow) theory. It also addresses the difference between differentiation and distinctiveness, and the importance of sustained quality and innovation for long-term growth.
麦青MandyFrom P&G's 'Old Three Classes': Unveiling the Thrilling 'Entrepreneurial History' of P&G China
There is a friendship called 'P&G's Old Three Classes.' As a generation of foreign enterprise employees, we are unfamiliar with the concept of a 'work unit,' especially one from which you can retire. So you can imagine my surprise when I personally met the 'Old Three Classes' seniors who had retired from P&G. I had never thought that anyone would retire from a big foreign company like P&G, or that they would still gather weekly to chat and climb mountains, or that they would have such deep affection for a foreign company.
麦青MandyIn-Depth | The P&G Alumni Who Left, the E-commerce Players Who Advanced: The 'P&G Clan' in E-commerce
This article explores the phenomenon of P&G alumni transitioning into the e-commerce industry, examining their motivations, challenges, and the value they bring. It categorizes them into three generations and discusses the cultural and operational shifts they face, while also highlighting their strengths and the future trends of e-commerce.
麦青Mandy