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Articles by 钱瑜 王子扬
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Soda Water Chaos: Beibingyang's Soda Water Questioned for Concept Stretching
China's soda water market has reached 5.22 billion yuan, and is expected to exceed 20 billion yuan in the next decade. Riding the wave of health consciousness, the market is booming, but Beibingyang's soda water product has been questioned. Investigation reveals that Beibingyang's canned soda water lacks the key ingredient sodium bicarbonate, not meeting the upcoming group standard for soda water beverages. The company claims it is actually soda sparkling water, but experts say it's a concept stretch.
钱瑜 王子扬Nongfu Spring, C'estbon, Wahaha Prices Hit Bottom: Seasonal Frenzy or the Start of Another Round of Madness?
The end of summer has not cooled the promotional fervor of bottled water companies. Recently, price wars continue in the bottled water market, with 12-bottle bulk packs breaking price bottom lines as companies cut prices to compete. Industry insiders believe that after summer, bottled water sales will decline sharply, and inventory will increase costs. To alleviate financial pressure, lowering prices for higher volume becomes a primary strategy. However, prolonged low prices could damage brand positioning.
钱瑜 王子扬