Articles by 宿志红

Can the Pre-mixed Cocktail Business Still Be Profitable?

Zhang, who started a pre-mixed cocktail business at the end of 2014, was forced to switch to other markets within a year: "The performance targets I set for myself during the good times two years ago are now impossible to achieve. A large amount of pre-mixed cocktail products that were bottled in advance are piling up in the warehouse, and the market is a mess." In 2013, the two major brands, Rio and Bacardi Breezer, pushed the entire pre-mixed cocktail industry to its peak, but within just two or three years, the industry rapidly declined. Overly high market expectations led to severe product overstock, and some believe the pre-mixed cocktail market has already slid into a dead end. According to a report by Mintel...