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Articles by 何天骄

Browse 2 New Distribution articles by 何天骄.

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Consumer & Categories

Local Snacks: How to Regain Growth After the Bonus Era?

As demographic and traffic dividends decline, local leisure snacks face the challenge of achieving another decade of high growth. With major players like Three Squirrels going public, the industry must adapt through channel expansion, supply chain innovation, and internationalization.

何天骄
Brand Marketing

Revenue and Profit Both Decline: Have Unified's New Products and Distribution Channels Failed?

Uni-President, which has long relied on new product launches and distribution channel reforms to boost performance, seems to have hit a rough patch. Its 2017 interim results showed declines in both revenue and profit, with the beverage business suffering significantly. The company attributed this to the negative effects of adjusting sales pace and reforming traditional operating models since the second half of 2016. Zhu Danpeng, a researcher at China Food Industry, told Yicai that the decline was expected, noting that while new products like Hai Zhi Yan and Xiao Ming Tong Xue boosted the brand in 2015, they declined in 2016, and the distribution reform has yet to show results, making a turnaround difficult.

何天骄