Capital, Earnings & M&A
How Markets Get Killed: A Tribute to the Markets That Have Been Through the Wringer
In 2015, many FMCG companies saw poor sales performance, with the worst suffering significant declines and the better ones barely maintaining sales while facing losses. Amid the downturn, some excellent companies achieved growth, but at sharply reduced rates and profit margins. The media began to warn of the largest wave of layoffs in history. The growth rate of total retail sales of goods slowed dramatically in 2015, with more monks and no increase in porridge, putting even greater pressure on the surviving sales staff. Although the e-commerce wave has been strongly eroding traditional sales channels in recent years, offline channels still account for about 80% of the consumer goods market, so FMCG companies continue to seek ways to complete sales tasks offline.
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