Capital, Earnings & M&A
Why Is the Cocktail Market Declining So Sharply, and Does It Still Have a Future?
RIO's sales plummeted, causing its parent company Baorun to report a 75% revenue drop in the first half of 2016. The decline is attributed to the brand's reliance on fashion trends rather than establishing lasting consumption scenarios. To survive, RIO must create a strong association with casual drinking occasions and expand the market.
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