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Ice Cream Faces Its Worst Peak Season, Ice Cream Distributors Have Bitter Complaints!
The peak season is not booming, and slow sales are putting enormous pressure on ice cream distributors. During the height of summer, while the sun blazes, ice cream distributors find themselves in a chilling situation. Every year from April to September is the peak consumption season for ice cream. This summer, as the first peak season after the full reopening, the ice cream industry had high hopes. However, after half a year of anticipation and effort, they have hit a wall of 'peak season without prosperity.'
头条君Upstream Manufacturers Raise Prices, Downstream Dares Not, Terminal Sales Sluggish: Frozen Food Distributors Face the Hardest 'Peak Season'!
In early December, at the Zhongyuan Siji Aquatic Products Logistics Port in Zhengzhou, the largest cold-chain logistics hub in central China, loading worker Lao Zhang basks in the sun with little work, as the market is unusually quiet. Distributors are squeezed by upstream price hikes and downstream reluctance to accept increases, leading to sluggish sales and heavy inventory pressure, making this the toughest peak season they've ever faced.
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