Consumer & Categories
Deep Dive: What Exactly Ails New Consumption?
New consumption has fallen from grace almost overnight, but the real issue lies not in the hype but in the fundamental misunderstanding of consumer businesses. Most new consumer companies are doomed from Day 1 because they chase fleeting dividends like new media and channels, ignoring the true driver of success: brand, built on a deep understanding of user value.
JerryHou