Articles by IDG君

IDG Capital's Yan Yisheng in Conversation with Jiangxiaobai's Tao Shiquan: A Toast to Youth?

As a disruptor in the baijiu industry, Jiangxiaobai spent nearly seven years exploring and secured half a ticket to becoming a national brand—covering about 50% of urban markets—and reached the scale of a national brand. In fact, it took just over a year to expand from Chongqing to the national market. In this dialogue with founder Tao Shiquan, we discuss new brands, category rejuvenation, consumption upgrading, user value, going global, marketing, and brand building.