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Articles by 贝念军
Browse 5 New Distribution articles by 贝念军.
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Three Keywords for the Future of Instant Retail: Co-Integration, Demand-Pull Supply, and Supply Determined by Demand
From the exploration of Taoxianda's one-hour delivery business in March 2018, to the entry of platforms like Meituan, Ele.me, and JD.com, and to the emergence of various new models today, the instant retail industry has gone through seven years of development. In Chinese traditional culture, the number 'seven' is full of mystical significance, and 'when it reaches seven, change is inevitable.' Looking back at these seven years, from the initial growth of new channels, to deep connections with brand owners, retailers, and distributors, and to today's scenario-based marketing, instant retail has continuously iterated and innovated, gradually becoming an all-encompassing 'marketing + sales' new ecosystem.
贝念军Navigating the Era of Shrinking Volume: The New Wave from Traffic to Mindshare
From August 20 to 22, the 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Distributor Conference were successfully held in Shanghai. Over three days, 2,000 brand owners, distributors, service providers, and retailers in the FMCG industry gathered to discuss reshaping corporate capabilities and growth paths. At the main forum on August 20, Mr. Bei Nianjun, co-host of the conference, founder of Shanghai Heyin Network Technology Co., Ltd., and founder and chairman of the MPP Alliance, delivered a keynote speech titled "Navigating the Era of Shrinking Volume: The New Wave from Traffic to Mindshare," which resonated with many attendees.
贝念军Heyin Network's Bei Nianjun: How to Open a New Era in the Retail World in the Omnichannel Era?
From October 9 to 11, the 5th China FMCG Conference and the 1st China FMCG Distributor Conference were successfully held at Shenzhen Dengxilu International Hotel. Over 1,500 FMCG industry professionals from across the country attended, with more than 80 speakers delivering精彩 content. On October 9, Bei Nianjun, founder and CEO of Shanghai Heyin Network Technology Co., Ltd. and founder of the MPP Alliance, delivered a keynote speech titled "Omnichannel: A New Era" to over 1,500 industry professionals, sharing that in the new era of retail, omnichannel perspectives and capabilities will become the core success factors for new retail.
贝念军Twelve Trends and Omnichannel Power: An O2O Precision Operations Playbook
This article shares a comprehensive perspective on O2O operations, presented by Bei Nianjun, founder of Heyin Network. It outlines twelve key capabilities for O2O precision operations, categorized into front-end, mid-end, and back-end functions, and emphasizes the importance of omnichannel integration and strategic partnerships.
贝念军FMCG O2O Strategy: Omni-Domain Operations, Omni-Domain Warehousing, Omni-Domain Scenarios, Omni-Domain System
The 6th China FMCG Channel Innovation Conference, hosted by New Distribution, a professional FMCG new media platform, was grandly held from April 1 to April 3 at Chengdu Ascott Hotel. The event attracted 3,000 industry professionals including distributors, community e-commerce platforms, brand owners, and internet companies from across the country, with a full house and unprecedented scale. On April 1, at the O2O Forum of the conference, Bei Nianjun, founder of Shanghai Heyin Network, delivered a keynote speech titled "O2O: Omni-Domain Attack".
贝念军