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Articles by 食品板
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Putting Specialty Coffee in a Can: Nongfu Spring's Tan Bing May Reshape the Ready-to-Drink Coffee Landscape
In recent years, traditional coffee giants and emerging coffee brands in China have been intensifying their efforts in ready-to-drink (RTD) coffee. The current consumer and industry trends mirror the trajectory of Japan's RTD coffee market before its boom, which saw a wave of instant and freshly brewed coffee adoption, followed by a phase where various RTD coffee brands compete for market share through different positioning and strategies. However, in stark contrast to the heated competition fueled by capital and major players, few brands emphasize coffee bean origin, instead relying on instant coffee powder or flavorings to compensate for bean quality. This counterproductive approach has left the RTD coffee market without standout products. Recently, Food Board noticed on Xiaohongshu that many consumers are praising Nongfu Spring's Tan Bing brand Yirgacheffe canned coffee. Sold exclusively at Sam's Club, this coffee quickly became a 'treasure list' item among Sam's enthusiasts, sparking a buying frenzy. Many coffee lovers have commented that it replicates the taste of freshly ground coffee, hailing it as the 'ceiling' of canned coffee.
食品板Same-City Rivals, FMCG Derbies: Competition Breeds Greatness
This article examines ten classic rivalries in China's food and beverage industry, showing how competition has driven growth and innovation. From beverage giants like Coca-Cola and Pepsi to dairy leaders Yili and Mengniu, these battles have shaped the market and created legendary brands.
食品板Nongfu Promotes Large Distributor System, Jiutouya Suspends Operations... FMCG Impacted by the Internet, Where Should Distributors Transform?
The article discusses the impact of the internet on the FMCG industry, highlighting recent channel events such as JD's New通路, Nongfu Spring's large distributor system, and the closure of Jiutouya. It outlines five transformation directions for distributors in the face of B2B platform disruption, emphasizing the need to adapt to new roles like platform operators, logistics providers, brand service providers, OEM producers, or chain retailers.
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