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Articles by 吕谏
Browse 3 New Distribution articles by 吕谏.
Published articles
3 articles · Page 1 of 1
How Beer Distributors Can Successfully Operate the Food Stall Channel
Manager Yuan, a small distributor of mid-to-low-end alcoholic beverages, found the traditional restaurant channel too costly and risky due to credit sales, high fees, and low profits. He instead targeted popular food stalls and roadside stands, implementing a comprehensive strategy combining material and spiritual incentives, daily delivery, and frequent reward payouts, which proved successful.
吕谏How Can New Regional Managers Strengthen Execution?
New regional managers often start with enthusiasm and ambition, but many fall into a vicious cycle where pushing harder leads to resistance. This article offers practical advice on how to enhance subordinates' execution, emphasizing understanding before action, building relationships, communicating effectively, and managing with a strategic approach.
吕谏Micro-Channels: The Marketing Dividend in the 2014 Diaosi Baijiu Market
This article discusses the rise of micro-channels (WeChat, Weibo) as a new marketing opportunity for budget baijiu brands in China, highlighting their potential to overcome traditional channel challenges and capture the growing diaosi baijiu market.
吕谏