AUTHOR ARCHIVE
Articles by 阳光头
Browse 5 New Distribution articles by 阳光头.
Published articles
5 articles · Page 1 of 1
Under the Epidemic, the Difference Between Selling 500 and 5,000 in a One-Day Tasting Event!
Since the start of the pandemic in 2020, after tracking no fewer than 100 tasting events, it's clear that good and bad tasting events differ in several key ways. This article explores how to attract more people to taste and how to convert tasters into buyers, emphasizing personalized engagement, assertive language, and concise, taste-focused messaging.
阳光头No Verification, No Marketing
Without verification, there is no marketing. Why is that? And what is verification? This article explains the concept of verification in marketing, using examples like a knife vendor demonstrating his product, and shows how businesses can set verifiable conditions to gain consumer trust.
阳光头1.2 Yuan Nongfu, 2.4 Yuan Ganten: Snack Stores 'Beat' Convenience Stores
A snack chain store, Snack Busy, is undercutting convenience stores by selling beverages and snacks at rock-bottom prices, such as 1.2 yuan for Nongfu Spring water and 2.4 yuan for Ganten. This strategy, funded by bulk snack sales, is driving convenience store customers away and threatening their survival.
阳光头Tasting: An Action That Can Increase Sales by 5 Times, Ignored by 90% of Companies!
This article is a must-read for all physical businesses, especially food and beverage companies. It reveals a common yet overlooked action that can boost sales fivefold without extra manpower, materials, or time costs, and also encourages repeat purchases.
阳光头7000-Word Analysis: How to Tell If a Snack Will 'Go Viral'?
Whether you make or sell snacks, how do you find a hit product? This article explores the product requirements for a snack to become a bestseller. Snacks are divided into two categories: those that fill the stomach and those that keep the mouth busy. The focus here is on the latter, such as braised products, vegetarian snacks, nuts, and candies.
阳光头