Brand Marketing
In the Second Half of Competition in the Food and Beverage Industry, the 'Matthew Effect' of Brands and Channels Becomes Prominent
China's consumer industry is facing unprecedented changes. As 2020 arrives, the food and beverage industry is at a crossroads. A recent ranking by Hurun shows that established national brands like Yili, Haitian, Mengniu, Shuanghui, and Dali dominate the top spots. With the disappearance of demographic dividends and consumption upgrades, the industry is expected to see a more pronounced 'Matthew effect' in competition.
邹茂林