Brand Marketing
Opportunities and Challenges for Brands Going Direct-to-Consumer in New Channels and Scenarios
Feng Yuehai, Head of InStore Business at Qiesheng Technology and CEO of Miya Technology, delivered a keynote at the 'BC Integration' forum. Titled 'Opportunities and Challenges for Brands Going Direct-to-Consumer in New Channels and Scenarios,' he analyzed how FMCG brands can choose digital tools, build consumer awareness around O2O scenarios, and leverage integrated online-offline channels to drive sales, proposing three core insights: both emerging and traditional brands have opportunities in 2B2C under new scenarios and channels.
冯越海