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Articles by 惊蛰研究所消费组
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Instant Retail Slows Down
Recently, JD.com's instant retail brand 'Hourly Delivery' is rumored to be upgraded to 'Second Delivery', and Dada has also posted a rider recruitment notice. These moves signal a new round of competition in delivery speed. However, as consumer preferences shift from speed to quality and value, the industry may need to slow down and focus on diverse needs.
惊蛰研究所消费组The Resurgence of Want Want: Thirty Years of Transformation in China's Domestic Snack Industry
Following the 'wild consumption' of Hongxing Erke due to its charitable actions, the 'national snack' brand Want Want has recently experienced a similar surge in popularity. On the afternoon of August 5, topics related to Want Want trended on social media, with over 1 billion reads and 367,000 discussions. Live streams on Want Want's multiple accounts saw a flood of users, with 'Want Want Food' attracting 1.3 million views and sales exceeding 1.2 million yuan, while 'Want Want Food Factory Store' drew 1.2 million views and sales over 1.715 million yuan. Unlike previous cases, Want Want has never been far from consumers' sight, and its resurgence has sparked a nostalgic review of the thirty-year evolution of China's domestic snack industry.
惊蛰研究所消费组