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Articles by 吴珊珊
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MIOK Receives Exclusive Investment from Tsingshan Capital, Milk Beer Gradually Becomes Market's New Favorite
As a brand-new category, milk beer, a product with regional characteristics, is breaking through regional restrictions and moving nationwide. For consumers, the entry of milk beer has sparked much discussion. So what exactly is milk beer? It is neither milk nor beer, but a dairy beverage made from milk or dairy products, combined with malt and hops, fermented with lactic acid bacteria and yeast.
吴珊珊Replacing MSG and Salt: Songxianxian, the Pioneer of Matsutake Seasoning
Seasoning is a high-frequency and essential track that has attracted much attention, drawing in new players and leading brands from other sectors. In early August, four brands entered the seasoning industry within just five days, including meat product giants like Shuanghui and Longda. As the economy develops, consumers' living standards improve, and basic seasonings like soy sauce, salt, and vinegar no longer meet their needs. The sudden outbreak of the pandemic in 2020 has also heightened consumers' health awareness, making product healthification a major trend for new consumer brands.
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