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Terminal Media: Easy to Use, but Not Everyone Can Use It Well
Subway station ad spaces are increasingly vacant, and the once grand alcohol brand ad campaigns have long lost their aroma. Even the previously diverse outdoor screens and elevator ads are now often filled with public service content about environmental protection, animal care, and health. Does this mean front-end media advertising is no longer needed? Of course not. Under the strategic premise of deeply operating target audiences and focusing on marketing conversion, broad-traffic front-end media ads are no longer pleasing clients. Some might say it's because there's no money. Unfortunately, it's possible to lack money for benefits, but there's always money for advertising; clients have simply shifted their affections.
车阳With Traffic in Hand, the World is in Hand? The Traffic Concept of Alcohol Brands Continues to Reshape
Traffic must create economic benefits. As the economy recovers and the market gradually warms up, the slowdown in capital liquidity in the consumer sector and rising raw material and operating costs mean that alcohol companies, which have always focused on traffic, now have to pay more attention to ensuring and improving efficiency. The strengthening of a brand, from a traffic perspective, is the creation of a traffic source. A brand with high visibility and reputation brings its own traffic. In the era of stock, to gain more traffic share, brands at all levels have accelerated and deepened cooperation with e-commerce platforms.
车阳