Brand Marketing
Domestic Old Soda Brands Await Revival in the Scorching Summer
Every summer, soda drinks offer relief from the heat. In 1768, British chemist Joseph Priestley discovered a method to dissolve carbon dioxide directly in water, achieving the same cooling and thirst-quenching effect as mineral water, marking the beginning of the soda industry. In the early 20th century, many Chinese cities successively had their own beloved soda brands, from Beijing's Arctic Ocean to Hankou's No. 2 Factory Soda and Tianjin's Shanhaiguan. In the 1990s, these old brands were mostly acquired by foreign companies, hoping to leverage the strength of international giants to grow bigger and stronger, but their fate was often to be shelved.
傅玺恩