Articles by 鸿键

Genki Forest/Perfect Diary/Nayuki Tea: How Long Can the High Valuations of New Consumption Brands Last?

Some new consumption players are merely catering to capital's valuation methods, boosting sales through marketing, with considerable bubbles behind their high valuations. Capital's logic for paying premiums is that valuation should not only consider current scale but also future plans and imagination. With the support of the internet and funds, new brands that have achieved 'sales takeoff' through marketing have passed the first stage, but balancing growth expectations and brand value will be a common challenge. In a year when capital is generally cautious...