Articles by 丁士安

Tianfu Cola Makes a Comeback: Does the 'Nostalgia Route' Still Work?

Recently, Tianfu Cola, which had withdrawn from the market for two decades, held a conference in Beijing to announce its comeback and national expansion, sparking renewed talk of 'national brand revival.' However, ideals are full, but reality is harsh. Whether it's chicken soup for the soul or a shot of adrenaline, in the declining carbonated beverage market, Tianfu Cola's revival path looks beautiful but is difficult to execute. Selling nostalgia is no longer effective.