Articles by 王玉

We Studied the Offline Practices of Over 100 New Consumer Brands and Summarized Four Basic Rules

Internet circles often use a 'three-stage' analogy for business operations: from 0 to 1, from 1 to 10, and from 10 to 100. For a company's market size to grow from 0 to 100 million yuan, the core element is innovation, whether in category or product. However, many new consumer brands struggle to grow from 100 million to 1 billion yuan, not because the product or marketing is poor, but because offline channels are the real battlefield for scaling from niche to mass market. This article observes the offline practices of numerous new consumer brands and summarizes four basic rules: density over total volume, finding the sales logic, maintaining a stable value chain, and achieving omnichannel integration.