Articles by 酒业第一财经媒体

Selling Hundreds of Millions a Year, Xiaodao Yuanjiang -- The 'Dark Horse' of the Bottled Baijiu Industry

Xiaodao liquor, launched in 2003, achieved remarkable results in 2015 after 12 years of product upgrades, brand positioning, and structural adjustments: the single product Xiaodao Yuanjiang alone saw a 210% year-on-year increase. Building on this, Xiaodao liquor is expected to create even better performance in 2016. Produced by Hebei Sanjing Liquor Industry Co., Ltd., Xiaodao liquor is one of the earliest baijiu brands to use a minimalist 'white label with black characters' trademark, quickly capturing consumers' attention and earning the title of 'dark horse' in the industry upon its launch.