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Articles by 零一
Browse 4 New Distribution articles by 零一.
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7 Days to Master Micro-Marketing ➐
This is the final article in a seven-part series on micro-marketing via WeChat. It emphasizes that the essence of marketing is communication and WeChat is just a tool. The article provides practical advice on using content, video, and interactive activities to build trust and drive conversions, illustrated through the story of a novice marketer seeking guidance from his mentor.
零一7 Days to Master Micro-Marketing ➏
This is the sixth in a seven-part series on micro-marketing using WeChat. It covers how to conduct simple market research via WeChat Moments, segment friends into groups, and use different scenarios and scripts to add customers, illustrated through a dialogue between mentor Ling Yi and apprentice Xiao Bai.
零一7 Days to Master Micro-Marketing ➎
This article is the fifth in a series on micro-marketing via WeChat. It emphasizes that to make money, you must first build an audience, and explains how to match products with target audiences by understanding their needs and creating value through packaging and touchpoints.
零一7 Days to Master Micro-Marketing ➊
This article is the first in a seven-part series on micro-marketing using WeChat, starting from zero. It emphasizes the importance of mindset, product quality, and reputation, and provides practical advice for grassroots entrepreneurs.
零一