Articles by 许礼清 孙吉正

Functional Beverages Remain Hot as New Players Enter the Market

The functional beverage industry is becoming increasingly segmented, requiring innovative marketing approaches. In the first half of 2022, Dongpeng Beverage reported revenue of 4.291 billion yuan, with its flagship product Dongpeng Special Drink contributing 4.118 billion yuan, over 96% of total revenue. As more players enter the market, competition intensifies, and differentiation becomes key.