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Articles by 于斌

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Brand Marketing

Domestic Sodas Make a Collective Comeback: Those Familiar Tastes Are Back

In the last century, domestic soda factories sprang up like mushrooms, with eight brands—including Arctic Ocean, Bawangsi, Wuhan No.2 Factory, and Chongqing Tianfu—being the most famous. These old brands left unforgettable youthful memories for many middle-aged and elderly people, bringing endless joy and symbolizing aspirations for a better life in an era of simple material living. After a glorious history, they were once forgotten, but in recent years, they have been returning to the market.

于斌
Retail Formats

What Kind of Supermarket to Open? Yonghui Superstores Is Confused

The demand for grocery shopping is eternal, but successive rounds of business model innovation have proven that the modern grocery business is tough, and one misstep can leave your model behind. Yonghui Superstores, known as 'China's first fresh food stock,' has been struggling in recent years, actively following every fresh food retail trend—new retail, fresh food community convenience stores, fresh food plus dining, community group buying, supermarket delivery, warehouse membership stores—yet results have been disappointing, posting its worst performance in 11 years since listing.

于斌