Articles by 李金津

Misleading Trademarks Exposed: Brands Taking Shortcuts Are Being Blacklisted

Consumers are increasingly falling victim to misleading trademarks, such as "hand-rolled" noodles that are machine-made or "120W" chargers that underperform. These terms are registered as trademarks, not product claims, allowing brands to exploit loopholes. However, a regulatory crackdown is underway, with over 1,200 deceptive trademarks invalidated, signaling a shift toward accountability and the importance of genuine brand value.