Brand Marketing
Liangcha's Glory Fades: Can JDB 'Recover' from Brand and Equity Battles to Go Public?
Facing market fragmentation by emerging brands and after repaying 1.5 billion yuan in debt, JDB needs to 'recover' before re-entering the fray. Three years ago, JDB's president Li Chunlin set a goal: to complete an IPO by 2021. Recent reports indicate JDB is accelerating its Hong Kong IPO, aiming to raise at least $300 million.
张玮玮