Brand Marketing
After 414 Days of Research on New Consumer Brands, I've Distilled a Value Formula for Building Food New Consumer Brands...
After 414 days of researching new consumer brands, especially in the food sector, I've developed a formula for building them. The formula consists of four strategic factors—differentiated positioning, personalized products, socialized content, and lifestyle scenarios—multiplied together, with the exponent being a personified brand. This formula also serves as a cognitive framework for understanding new consumer brands.
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