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Articles by 宗馥莉
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Zong Fuli of Wahaha on 'Brand Competition': From Territory and Category Competition to 'Winning People'
On June 12, 2019, Zong Fuli, President of Hongsheng Group and Director of Brand and Public Relations at Wahaha Group, delivered a speech at the 2019 Zhejiang Business Breakthrough Conference on how traditional enterprises can revitalize brand vitality. She discussed the development and competition in the beverage industry, the relationship between product strength and brand strength for FMCG companies, and how brands can effectively communicate with consumers.
宗馥莉The Rebellious Entrepreneurial Journey of Zong Fuli, Daughter of Zong Qinghou
Hongsheng Beverage Group is a top 500 private enterprise that grew independently from a Wahaha production base. My entrepreneurial story began after I returned to China in 2004. At that time, I had just come back from the United States. In the eyes of outsiders, I was a rich girl born with a silver spoon. I was sent to a top American girls' school at 14, and my father's Wahaha was a large enterprise with assets of nearly 8 billion yuan. There were also rumors that I would take over my father's business. Thus, labels like 'second-generation rich' and 'successor' became attached to me. Actually...
宗馥莉