Brand Marketing
Why Have the 'Internet-Famous Milk' Brands from Your Hometown All Disappeared?
Kedi Dairy, a once-popular 'internet-famous milk' brand from Henan, has entered bankruptcy reorganization. The company, which was delisted from the A-share market, received a court ruling on September 9 to accept the reorganization application. This article explores the rise and fall of Kedi Dairy and the broader challenges facing regional dairy companies in China.
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