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Articles by 明聪
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Why Do Local Retailers Repeatedly Fail in Online Channels?
Only retailers that achieve online-offline integration can truly succeed in online business. Local retailers in lower-tier markets face multiple pressures and often struggle with online expansion due to issues like disconnected online and offline operations, lack of online expertise, limited incremental growth, and insufficient capital.
明聪How Should Daily Chemical Distributors Respond to the Changing Retail Market?
Over the past 20 years, China's retail landscape has undergone tremendous changes, shifting from functional to experiential consumption, from grocery stores to standard supermarkets and now to specialized stores, and from channel-centric to consumer-centric, with people, goods, and scenes being reconstructed. As a major FMCG category, daily chemicals have faced many changes, from multinational companies leading the market to the impact of online e-commerce, testing the resilience and flexibility of brands and distributors.
明聪