Brand Marketing
How Many Marketing Concepts Does It Take to Sell a Bottle of Water for 50 RMB?
Sisyphus first asks: when buying bottled water, do you really care about the brand? Do you carefully find the Ice Dew in the corner, grab the most widely distributed Nongfu Spring or C'estbon, or seriously look for 'aristocrats of water' like Perrier or Ganten? A few days ago, Toutiao Ge discovered that Jinmailang, which once sold plain boiled water at a premium, has launched a new high-end bottled water brand called 'Jinkuang'. A simple bottle of water—how can you use 'marketing' to give it a boost?
西西弗斯