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What FMCG Products Do Henan Residents Prefer Most During Spring Festival? -- 2017 Spring Festival Shopping Trends
A retail industry saying goes: one month of Spring Festival equals three months of sales. This report analyzes data from Henan supermarkets for the Spring Festival months and the preceding months in 2015 and 2016, revealing that snacks surpassed beverages as the top category in 2016, with beverages still showing strong growth. It provides insights for retailers preparing for the 2017 Spring Festival shopping rush.
芥末数据Data | Retail Industry Data Report for Henan Province
The ancient physical retail industry is undergoing gradual changes and innovations in personnel, channels, resources, and consumer habits. In the Internet era, the heavier physical retail sector has not been fully interpreted by data. Combining real-time consumer data, Wasabi Data selected the consumer goods market in Henan in November to touch the pulse of the physical retail industry in China's most populous province. This issue of the Wasabi Data report counts sales data from 30 supermarket chain brands in Henan, with dairy products, snacks, and personal care accounting for a significant share of sales. As the Spring Festival approaches, local Henan brands...
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