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Articles by 王焕之
Browse 6 New Distribution articles by 王焕之.
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Distributors Struggling with Transformation and Upgrading? Maybe You Don't Know How to Leverage Brand Owners!
This article explains how distributors can leverage brand owners' industrial internet marketing platforms to transform and upgrade. It defines key concepts, discusses the necessity of transformation and upgrading, and provides a step-by-step guide on how to use these platforms to increase efficiency, reduce costs, and boost revenue.
王焕之Distributors | How to Design Business Organizational Structure at Different Development Stages and Operating Conditions?
Every distributor goes through a process of growth from small to large and from weak to strong. As brands increase, channels expand, and teams grow, the business organizational structure must be adjusted accordingly to reduce operating costs and maximize sales and profit contribution. Distributors typically establish their business organizational structure based on market segmentation, with four common methods: by region, by product, by channel, or by a combination of these.
王焕之How Distributors Can Embrace Internet Plus
Internet thinking is increasingly mentioned, but many people are unclear about what it truly means, especially in the context of Internet Plus for distributors or channels. The essence of Internet Plus channels involves three aspects: eliminating intermediate links to save costs, sharing traditional distributor resources to improve efficiency, and leveraging high-efficiency, low-cost operations to drive organizational changes upstream and downstream.
王焕之How to Design a Business Organizational Structure Based on Different Development Stages and Operating Conditions of Distributors?
Every distributor goes through a process of growth from small to large and from weak to strong. As brands increase, channels expand, and teams grow, the business organizational structure must be adjusted timely to reduce operating costs and maximize sales and profit contribution. Distributors typically establish their business organizational structure based on market division methods, which include four common types: by region, by product, by channel, and by a combination of these three.
王焕之B2B E-commerce: Business Logic Matters More Than Capital and Technology
At the start of the new year, waves of B2B e-commerce are surging, with e-commerce platforms burning cash on subsidies and giants eyeing the market. Traditional distributors and existing e-commerce operators are both excited and hesitant. As a veteran in the FMCG industry and one of the earliest practitioners of B2B e-commerce, I share my view: in B2B e-commerce, business logic is more important than capital and network technology. The concept of business logic is...
王焕之How Should Distributors Design Their Business Organizational Structure at Different Development Stages and Operating Conditions?
This article is reproduced from the public account: Sugar Tobacco Weekly Food Edition. Every distributor goes through a process of growth from small to large and from weak to strong. As brands increase, channels expand, and teams grow, the distributor's business organizational structure must be adjusted in a timely manner to effectively reduce operating costs and maximize sales and profit contribution. Generally speaking, distributors establish their business organizational structure based on how they divide the market. There are four common ways to divide the market: first, by market region; second, by agency product; third, by channel; fourth, by a combination of the three.
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