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Articles by 施炜
Browse 4 New Distribution articles by 施炜.
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Is the Deep Distribution Model About to Become a Thing of the Past?
The article discusses the concepts of intrusive and non-intrusive distribution, the conditions that gave rise to deep distribution in China, its operational key points, and the emerging equilibrium between manufacturers and distributors in the post-deep-distribution era. It argues that while deep distribution has been effective, it faces challenges, and a balanced division of labor between manufacturers and distributors is becoming more viable.
施炜Is the Deep Distribution Model About to Become a Thing of the Past?
This article, excerpted from Shi Wei's book 'Deep Distribution', discusses the concepts of interventionist and non-interventionist distribution, the conditions that gave rise to deep distribution in China, its operational key points, and the emerging equilibrium model between manufacturers and distributors in the post-deep-distribution era.
施炜Though Mind-Bending, This May Be the Most Thorough Article on New Marketing
To understand the essence of new retail, one must discard flashy business phenomena and explore the underlying business logic of the new environment. In the internet era, customer connection models have evolved, leading to the integration of cognition, transaction, and relationship, which constitutes the new marketing paradigm.
施炜40 Years of Marketing in China: Dr. Shi Wei Summarizes 9 Key Growth Lessons
Since the late 1970s, China's economy has undergone dramatic changes, with marketing evolving through four stages. Dr. Shi Wei, a management consultant, distills nine key lessons from the growth of successful Chinese enterprises, including demand response, price competition, integrated communication, deep distribution, and e-commerce.
施炜