Articles by 于松叶

Running Genki Forest, Forced into a 'Slow Era'

Genki Forest's hit product methodology is failing. The company's fourth-generation hero product, Manfen Microbubble, has had a lukewarm market response due to the 'fake sugar-free' controversy and increased competition. As a result, Genki Forest is pivoting to M&A, R&D, and overseas expansion, but faces many challenges.