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Articles by 老陶
Browse 2 New Distribution articles by 老陶.
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How Can Community Group Buying Brands Trapped by Price Undercutting Be Saved?
In the previous article, the author discussed the surging trend of community group buying. Following its publication, rumors emerged that JD.com would acquire Yonghui, though multiple sources suggest this is unlikely. However, Liu Qiangdong's involvement, the competitive dynamics between Douyin and Pinduoduo in community group buying, and the resurgence of this channel have become increasingly clear. Behind the acquisition rumors lies the market's concern for traditional channel power and the confusion of brand owners and distributors regarding community group buying.
老陶Community Group Buying Heats Up Again: Why Is JD.com Entering the Fray?
As community group buying intensifies, JD.com re-enters the market by renaming its Jingxi Pinpin to JD Pinpin, signaling a strategic push into lower-tier markets. The article analyzes the core competitive advantages of community group buying platforms—lower procurement, supply chain, and traffic costs—and offers insights for brands and distributors.
老陶