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Dealer Operations

You Say Mid-Autumn Festival Is a Bust? This County-Level Distributor Fired Up His Terminal Promotions

With the Mid-Autumn Festival approaching, a county-level liquor distributor in Hebei shares his strategies for boosting terminal sales, including focusing on core stores, using an inverted trapezoid probability promotion to protect dealer profits, and employing creative rewards like trips to motivate store owners.

酒说
Dealer Operations

In the Next Five Years, What Will Distributors Rely on to Make a Profit?

Since 2013, the author has visited nearly 30 regional markets and interacted with over 300 distributors of various types. Through these exchanges, it's evident that many are pondering how to profit and stay ahead in the next five years. The key is transitioning from a survival mindset to one focused on long-term sustainability, which requires different strategies and perspectives.

酒说