Management & Methods
How Carrefour Innovates and Iterates in the Taiwan Market
This year marks the 35th anniversary of French retailer Carrefour's entry into the Taiwan market. Since 1988, Carrefour has become an indispensable channel for local consumers' daily shopping. In contrast, Carrefour has frequently encountered setbacks in mainland China in recent years, raising curiosity about why its fortunes differ so greatly across the strait. This article aims to analyze Carrefour's market strategies and operational innovation in Taiwan, providing effective experience and inspiration for retail enterprises and global supply chain cooperation upgrades.
高志萍