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Articles by 尼尔森 Nielsen
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Insights into People, Goods, and Places: Nielsen Authoritatively Interprets New Trends in the Food Industry
In the era of foodies, the food industry faces both opportunities and challenges. Nielsen's research reveals that consumption upgrades are driving category growth, with lower-tier cities and specific consumer groups like post-90s and silver-haired seniors showing increasing purchasing power. To succeed, food manufacturers must analyze products from the perspectives of people, goods, and places to adapt to the new retail environment.
尼尔森 NielsenWhich Category Has the Greatest Growth Potential in Packaged Water?
As summer approaches, bottled mineral water has become a popular choice for many. Nielsen's Huang Qiong, Deputy Director of Beverage Market Analysis, spoke at the China Beverage Industry Association's Natural Mineral Water Branch meeting, analyzing macro trends and opportunities in the packaged water market to help buyers seize opportunities.
尼尔森 Nielsen