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Articles by 洪志西
Browse 5 New Distribution articles by 洪志西.
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Why Will 99% of New Consumer Brands Die Within 3 Years?
Consumer goods are hard to build barriers in technology or scale effects, and ultimately organizational capability becomes the deepest moat. An insider from a well-known brand revealed to the self-media 'New Waner' that Lamian Shuo had repeatedly visited to seek acquisition, with an offer less than 10% of its peak valuation. Despite the 90% discount, the insider said, 'There is a risk of cash flow disruption, and we are not very interested at the moment.'
洪志西Community Group Buying Slows Down: Underlying Logic Conflicts Persist
Community group buying has slowed down as companies like Tongcheng Life, Shixianghui, Shi Huituan, and Orange Heart Preferred transform or fall behind, leading to a reshuffling phase. The core issue is that the internet business model has reverted to a retail one, creating logic conflicts in the business model.
洪志西The Truth Behind Why New Consumption Cannot Nurture Great Brands
On December 3, Xiaoxi sparked a discussion on social media: why can't new consumption create great brands? This led to an offline salon on December 4, where over ten friends gathered to exchange ideas. The article, shared by Huang Xiaojun, explores the reasons, including capital cooling, traffic-centric thinking, internal brand-building deficiencies, and the lack of time for brand-consumer relationships to mature.
洪志西Nothing New Under the Sun: The Success of Golden Signboards Relies on These 6 Old Routines
The 2021 Golden Signboard list by CBN reveals 19 brands that passed the 3-year test, including Bilibili, CHANEL, Philips, Bright Dairy, Holiland, Hema Fresh, Keep, McDonald's, Nongfu Spring, SF Express, Tmall Global, Honor of Kings, NetEase Cloud Music, WeChat, SISYPHE, Xiaomi, IKEA, Uniqlo, and Yunnan Baiyao. The article explores the common success paths behind these brands, emphasizing market opportunity selection, strategic planning, and organizational support.
洪志西Distributor Review | How M&G Stationery Grew to an 80 Billion Yuan Market Value, Outpacing Moutai?
This article, based on the account of a senior distributor, examines the rise of M&G Stationery. Since its listing in 2015, M&G's stock has surged over 844%, reaching a market value of 80 billion yuan. In 2019 alone, it sold 2.3 billion pens, averaging 13 pens per student among 180 million students, supported by nearly 85,000 retail outlets.
洪志西