Brand Marketing
Zhong Xuegao and Others Are Revealing Their True Colors...
For a time, investors favored consumer brands, but the logic has shifted. Zhong Xuegao, once hugely popular, is now embroiled in a wage arrears scandal, signaling its decline. The new consumer trend is 'consumption downgrading,' where affordability is key, as seen with Luckin Coffee, Manner, and Pinduoduo. Companies must adapt to this reality or face elimination.
凤来仪