Articles by 许京

Zong Qinghou Plans to Sell Ads on Beverage Bottles: Is This Feasible?

For major FMCG companies, the past two years have been tough. With the strong penetration of mobile internet, how will they survive beyond direct product sales? Xiaofanzhuo learned that Zong Qinghou, head of the Wahaha Group with sales exceeding 70 billion yuan, has made a bold attempt by quietly establishing an online company, Wahaha Fuli. Through this company, Zong aims to turn Wahaha's 30 billion bottles sold annually into 'mobile billboards', integrating offline traffic with online guidance and revitalizing its massive offline traffic resources. It is reported that Wahaha...