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Articles by 赵海生
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The Rise of Kuaituantuan
Kuaituantuan, a mini-program under Pinduoduo, has rapidly emerged as a dark horse in the community group-buying sector, with its GMV surging from December 2020 to January 2021. Its success is attributed to a flat organizational structure, flexible role switching, and open private traffic sharing, though it faces potential growth constraints such as category limitations and intense internal competition.
赵海生Xiangbaocui Joins Forces with Luo Tianyi, Further Solidifying Master Kong's Brand Youthfulness Strategy
The collaboration between FMCG giant Master Kong and virtual idol Luo Tianyi, who has a two-dimensional (anime) attribute, sparked a dazzling spark. Recently, a large-scale co-creation birthday event themed #Celebrate with Xiangbaocui, 'Yi' Together# not only fully unleashed the enthusiasm of Luo Tianyi's fans for the idol and Master Kong, but also further solidified Master Kong's path to brand rejuvenation. Xiangbaocui's connection with Luo Tianyi is a precise choice on the road to youthfulness.
赵海生