Management & Methods
Young People Skipping Marriage Deal Heavy Blow to Candy Industry
From 2013 to 2022, the number of marriages in China dropped from over 10 million to below 7 million, only recovering last year. This decline has impacted the wedding candy industry, with shop owners reporting fewer orders for wedding banquets compared to school banquets. Additionally, attitudes toward sugar have shifted from 'sweet memories' to reducing sugar intake, with typical wedding candy packs shrinking from 28 pieces to 8. However, the industry is fighting back with new flavors and stylish designs to win back young consumers.
曾宇昕